AI-Powered Call Intelligence

Know Your True
Cost Per Sale

CallROAS transcribes every call, classifies outcomes with AI, and feeds real conversion data back to Google Ads and Meta — so you optimize for sales, not just calls.

CallROAS Dashboard
Live
Cost Per Sale
$38.40
True ROAS
6.2×
Calls Analyzed
1,847
Close Rate
34%
Mike T. — Auto Insurance
Sale
$42
Sarah K. — Home Insurance
No Sale
$28
James R. — Solar Install
Follow-up
$35
99.2%
Transcription Accuracy
<60s
Classification Speed
4+
Platforms Integrated
3.8×
Avg ROAS Improvement

Power Your Call Business

Stop guessing which calls convert. Get the intelligence your media buyers and ad platforms need to drive real results.

World-Class AI

Industry-leading speech recognition trained on insurance, home services, legal, and solar calls. Understands context, accents, and industry terminology better than any generic model.

Instant Classification

Every call is classified as a sale, no-sale, or follow-up within 60 seconds of completion. No manual review, no delays — just real-time conversion intelligence at scale.

Seamless Integration

Native connections to Google Ads Conversion API, Meta CAPI, and major call tracking platforms. Set up in minutes, not days. Your ad platforms get the real signals they need.

Three Capabilities.
One Unified System.

CallROAS connects every part of the call intelligence loop — from recording to revenue attribution to campaign optimization.

AI Transcription

Every inbound call is automatically transcribed with speaker separation, keyword detection, and sentiment analysis.

Sale / Policy Classification

AI models classify each call as a confirmed sale, no-sale, quote issued, or follow-up required — with confidence scores and reasoning.

Platform Integration

Conversion events fire automatically to Google Ads and Meta, giving your ad algorithms the real signals to find more buyers like your best customers.

Call Intelligence Flow
1
Call Received & Recorded Inbound call connects via your existing tracking number
2
AI Transcribes & Analyzes Full transcript generated with speaker labels and sentiment
3
Outcome Classified Sale, no-sale, or follow-up — with confidence score & reason
4
Signals Fire to Ad Platforms Google Ads & Meta receive real conversion events in real time
5
Campaigns Self-Optimize Ad algorithms target audiences that actually buy — not just call

Everything You Need to
Measure True ROAS

A complete call intelligence platform built for performance advertisers in insurance, home services, legal, and solar.

AI Call Transcription

99.2% accuracy transcription with speaker diarization, keyword spotting, and full-text search across every call in your library.

Sale / Policy Classification

Automatic classification of every call outcome — confirmed sale, no-sale, quote issued, or follow-up required — with AI reasoning and confidence scores.

Google Ads Integration

Push offline conversion events directly to Google Ads via the Conversions API. Give Smart Bidding the real signals it needs to find buyers, not browsers.

Meta CAPI Integration

Server-side events to Meta Conversions API with deduplication logic. Feed purchase and lead events from real call outcomes for better lookalike audiences.

Cost Per Sale Dashboard

See your true cost per policy or sale broken down by campaign, keyword, and traffic source. Compare buyers vs. media buyers with a single view.

Buyer Intelligence

Understand what separates your best buyers from tire-kickers. Sentiment analysis, objection patterns, and close rate insights to sharpen your agents and scripts.

From Call to Conversion
in Three Steps

Set up in minutes. Start seeing true ROAS data the same day your first calls come in.

1

Connect Your Calls

Forward calls through CallROAS using your existing call tracking numbers or phone system. Works with Ringba, CallRail, Retreaver, and direct tracking setups.

2

AI Classifies Every Outcome

Our models transcribe and classify each call within 60 seconds. Sale, no-sale, or follow-up — with reasoning, confidence score, and key moments flagged.

3

Optimize With Real Data

Conversion signals fire to Google Ads and Meta automatically. Your dashboard shows true cost per sale so you and your buyers can make decisions on real ROAS.

Simple, Transparent Pricing

No setup fees. No contracts. Pay only for the calls you analyze. Cancel anytime.

Starter
$499 /mo
Up to 500 calls / month
  • AI transcription + classification
  • Google Ads Conversion API
  • Meta CAPI integration
  • Cost per sale dashboard
  • Email support
Get Started
Enterprise
Custom
Unlimited calls · Custom SLAs
  • Everything in Growth
  • White-label dashboard
  • Custom AI model training
  • Dedicated onboarding team
  • 99.9% uptime SLA
  • Direct API access
Contact Sales

Trusted by Performance Advertisers

Insurance agencies, home services operators, and media buyers use CallROAS to finally know their real ROAS.

"We were spending $40k/mo on Google Ads and had no idea which campaigns were actually producing policies. CallROAS showed us our true cost per sale was $280 — now we're at $180 because our bidding is actually targeting buyers."

DM
Derek M.
VP Marketing · National Auto Insurance Agency

"My conversations with media buyers are completely different now. Instead of arguing over call counts, we're looking at cost per booked job. CallROAS gave me the data to have real business conversations and cut my lowest-performing buyers."

RL
Rachel L.
Owner · Tri-State HVAC Network

"The Meta CAPI integration alone was worth it. Our cost per lead dropped 40% in the first 30 days because the algorithm finally knew which calls turned into retained clients vs. tire-kickers. Night and day difference."

JT
James T.
Marketing Director · Personal Injury Law Group

Try CallROAS Now

Start measuring true cost per sale in minutes. Your ad platforms will thank you.

No contracts or commitments. Cancel anytime.